Skip to content

AIR — The Certified Trust Layer

AIR is the foundation every ElevateNow product runs on. It has two pillars: AIR Data (trust the data) and AIR Agentic (trust the answers). Six products sit across these two pillars. Witness cuts across both as the observability and audit layer.

AIR Data — Trust the Data

These three products certify the data before any workflow or model sees it.

Assure — Data Quality

Continuous, explainable data quality. Produces production-faithful, PII-free data for AI/ML testing, benchmarking, and training.

  • What it solves: Silent data quality failures that break AI models without surfacing an error. Teams discover the problem months later when a decision is challenged.
  • Key capability: DQ dimension scoring (completeness, conformity, consistency, accuracy, uniqueness, timeliness) with lineage to the source field.
  • Who buys it: CDOs and data engineering teams. Often the first product in the door.
  • Integration: Installs in minutes on Databricks or Snowflake. No sign-off needed for a proof-of-value run.

Shield — PII / PHI / PCI Detection

Domain-aware detection with format-preserving tokenization and a defensible audit trail. Clear-text never reaches the warehouse.

  • What it solves: Regulatory exposure from PII landing in data lakes, analytics tables, and AI training sets. One unredacted SSN in a training set is a compliance incident.
  • Key capability: Insurance-domain entity recognition (claimant names, medical record numbers, policy numbers, FEIN, SSN, DOB) — not generic NER that misses insurance-specific patterns.
  • Who buys it: Chief Compliance Officers and InfoSec teams. Often co-purchased with Assure.

Resolve — MDM

Entity resolution, deduplication, and golden record governance. Governs ACORD / ISO code sets. MDM without moving the data.

  • What it solves: Fragmented party identity across systems of record. The same insured appears as three entities in the policy system, claims system, and billing system. Downstream AI can't join them.
  • Key capability: Multi-country resolution (US, SG, MY, IN, TH) with steward-gated golden records. Human review gate before any record is promoted to golden status.
  • Who buys it: CDOs and MDM program leads. Often the entry point for Connect360.

AIR Agentic — Trust the Answers

These products encode the carrier's domain knowledge and ensure every answer can be traced to a rule, not a guess.

enCODE — Knowledge & Rules Engine

Carrier rules, appetite, and claims protocols encoded once — versioned, cited, and compiled natively to the carrier's compute. The rule, not a guess.

  • What it solves: AI verdicts that cite "the model" rather than a specific rule or policy position. Regulators and reinsurers require a citable basis for underwriting and claims decisions.
  • Key capability: GKR (Governed Knowledge Repository) — 1,400+ curated knowledge chunks across appetite, exclusions, jurisdiction rules, and claims authority. Three-gate deterministic eligibility pipeline with zero LLM in the gate logic itself.
  • Deep dive: enCODE

Translates insurance-domain semantic queries into deterministic native queries across the carrier's lakehouse. The right metric, never guessed SQL.

  • What it solves: LLMs generating plausible-looking but wrong SQL against insurance data models. "Total incurred loss" means something specific in workers' compensation that a generic model will get wrong.
  • Key capability: Domain-aware semantic layer that maps insurance concepts to the carrier's actual schema. No data movement — queries run natively on Databricks or Snowflake.

Witness — Governance & Observability

Cross-cutting audit and lineage across data and agents. Certifies every decision with a defensible evidence trail in the form regulators expect.

  • What it solves: The gap between "we used AI" and "we can prove what the AI used, why, and what it decided." Required for regulatory inquiries, reinsurance audits, and board-level AI governance.
  • Key capability: Decision-level provenance — every verdict links to the data version it ran on, the rules that fired, and the agent that produced it.

Shared engine

All six products share one runtime. No redundant pipelines, no duplicated infrastructure per product. When a carrier installs Assure and later adds enCODE, the data certification Assure produces is immediately available to enCODE's rule evaluation — no integration work required.

This is why the Land → Expand → Compound motion works: each new product reuses what's already trusted.